Automated Exit Surveys
Find Out Why Customers Leave
Automated exit surveys during cancellation reveal real churn reasons. Reduce SaaS churn by 15-30% in 90 days.
Stop Guessing Why They Left
Start Knowing
Without Exit Surveys
Customers cancel, you never know why
Product team guesses what's wrong
Build features that don't reduce churn
Lose more customers for same reasons
Revenue bleeds month after month
With Exit Surveys
Know exactly why customers cancelled
See patterns across customer segments
Fix top 3 reasons that actually matter
Prevent future churn from similar customers
Win back churned users once issues are fixed
How Exit Surveys Work
Capture feedback at the moment they cancel, when they're most motivated to tell you why
Capture on Cancel
When customer cancels (Stripe, Chargebee, or in-app), they immediately see a 3-question exit survey. Takes 30 seconds.
Analyze Patterns
View top churn reasons, segment by customer type, track trends over time. AI identifies fixable vs. inevitable churn.
Fix & Win Back
Address top 3 reasons. Launch win-back campaigns to churned customers. Track churn reduction month-over-month.
The 3 Exit Survey Questions
Simple, direct questions that get to the heart of why they're leaving
What's the main reason you're cancelling?
• Too expensive
• Missing features I need
• Hard to use
• Found a better alternative
• No longer need it
• Other (please explain)
What could we have done to keep you as a customer?
Open-ended text response
If we fixed this issue, would you consider coming back?
• Yes, definitely
• Maybe
• No
4 Types of Insights You Get
Top Churn Reasons
See which reasons cause the most churn. Example: 42% say "too expensive", 28% say "missing features"
Segment Analysis
Which customer segments churn most? Startups cite price, enterprises cite missing features.
Churn Trends
Track churn reasons over time. Did pricing complaints increase after your last price change?
Win-Back Opportunities
65% said "yes" to coming back if you fix the issue. Reach out once it's solved.
Real Results from Exit Surveys
"Exit surveys revealed 38% of churned customers cited 'missing Slack integration' as their main reason. We built it in 3 weeks. Churn dropped from 8% to 4.5% within 60 days."
Frequently Asked Questions
How quickly can I see results?
You'll see your first churn insights within 24 hours of your first cancellation. Most companies identify their top 3 churn reasons within the first week and see measurable churn reduction within 60-90 days.
What if customers don't fill out the survey?
Average response rate is 35-45% because the survey appears during cancellation when customers are most motivated to share feedback. We use smart timing, incentives, and a simple 3-question format to maximize completion.
Can I prevent cancellations before they happen?
Yes. Exit surveys reveal patterns (e.g., "too expensive" from startups, "missing features" from enterprises). Fix the top 3 reasons and you'll prevent future cancellations from similar customer segments.
How is this different from NPS surveys?
NPS measures satisfaction among active users. Exit surveys capture feedback from churned customers—the most valuable data for retention. You learn why they left, not just that they were unhappy.
Does this work for B2B SaaS?
Absolutely. B2B customers are even more likely to provide detailed feedback (52% response rate). You'll learn about missing features, pricing concerns, onboarding issues, and support problems specific to business buyers.
Stop Losing Customers to Preventable Churn
Join 500+ SaaS companies using exit surveys to reduce churn by 15-30%
Setup in 5 minutes • No credit card required