Superhuman PMF Survey
Measure Product Market Fit
Use the Sean Ellis survey (Superhuman product market fit survey) that took Rahul Vohra from 22% to 58% PMF. Find product market fit faster with this proven product market fit survey.
Companies that used this framework
The Product Market Fit Survey Questions
Sean Ellis Survey from Superhuman
This PMF survey is the exact template Superhuman used to measure product market fit and iterate to 58%
How would you feel if you could no longer use [Product]?
• Very disappointed
• Somewhat disappointed
• Not disappointed
What type of people do you think would most benefit from [Product]?
Open-ended text response
What is the main benefit you receive from [Product]?
Open-ended text response
How can we improve [Product] for you?
Open-ended text response
How to Measure Product Market Fit
40% Benchmark via Sean Ellis Survey
The product market fit survey that helps you find product market fit using the proven Superhuman PMF methodology
The Magic Number
If 40%+ of users say they'd be "very disappointed" without your product, you have strong product-market fit.
Superhuman's Journey:
Ready to scale and invest in growth
Segment to find your champions
Focus on feedback and improvement
How to Find Product Market Fit:
Superhuman's 4-Step PMF Survey Process
Use this product market fit survey to measure and improve your PMF score, just like the Superhuman product market fit survey did
Segment to Your Champions
Automatically identify who said "very disappointed" and analyze their common traits. Find your High-Expectation Customer (HXC) profile.
Understand What They Love
View word clouds and themes from champions' main benefit answers. See what's missing for convertible users.
Build Your Roadmap
Get roadmap recommendations: 50% doubling down on what works, 50% addressing gaps for convertible users.
Track & Repeat
Survey new users continuously. Track your PMF score weekly. Rebuild your roadmap quarterly until you hit 40%+.
DIY PMF Survey vs. Automated Sean Ellis Survey
Building your own product market fit survey in Typeform takes hours and costs a fortune. Use our Superhuman PMF survey template instead.
DIY in Typeform
3-6 hours to set up survey, scoring, and analysis
Manual calculation of PMF score
Export to Excel to segment responses
Manually read through qualitative feedback
No roadmap recommendations
$99+/month for advanced features
With Mapster
60 seconds to launch pre-built survey
Automatic PMF score calculation in real-time
Instant segmentation dashboard with charts
Word cloud themes from open-ended responses
Automated roadmap recommendations based on feedback
$29/month with all features included
Frequently Asked Questions
Is this the same Superhuman product market fit survey?
Yes. This is the exact Sean Ellis survey (product market fit survey) from Rahul Vohra's First Round Review article. We've automated the analysis to help you measure product market fit instantly.
How many responses do I need?
At least 40 responses for directional accuracy. Survey users who've engaged with your core product at least twice in the past 2 weeks. More responses = better data.
What if my PMF score is below 40%?
That's normal! Superhuman started at 22%. The framework shows you exactly how to improve: segment to your champions, understand what they love, fix gaps for convertible users, repeat.
How is this different from NPS?
NPS measures satisfaction. PMF measures if people would be "very disappointed" without your product. PMF is a stronger predictor of retention and growth. You should track both.
Ready to Find Product Market Fit?
Join 100+ startups using the Superhuman PMF survey to measure product market fit and iterate faster with this proven product market fit survey
Run your Free Superhuman PMF SurveyMeasure product market fit in 24 hours • No credit card required • Instant results